我国体育健身俱乐部特许经营模式研究

特许经营是大型健身俱乐部惯用的一种经营模式。这种商业模式能合理配置资源、具有规模效应,文章主要分析了我国健身产业特许经营的发展现状,根据实际的发展情况,归纳了主要的业务内容和经营模式。找出了我国健身产业特许加盟现阶段所存在的问题,并对以后在中国的发展提出了政策建议。

The special permission management is the large-scale fitness club habitually using one kind of business model.This kind of business model could dispose the resources,have the scale effect reasonably,the article mainly analyzes our country fitness the industrial special permission management development present situation,according to the actual state of play,has induced the primary service content and the business model.Discovered our country fitness the question which the industrial special permission alliance present stage existed,and put forward the policy proposal to later in China's development.