摘要
本文基于IC利益共同体理论,在对当前高职市场营销专业校企合作校外实训基地现状分析的基础上,以"利益共享"理念为切入点,探析校企合作校外实训基地建设存在的主要问题,并结合市场营销专业特点,提出构建"利益共同体"下校企合作校外实训基地相关策略。
This article based on IC benefit community theory,in extracurricular really teaches the base present situation analysis to the current quality market marketing special spare-time school business cooperation in the foundation,take 'benefit sharing' the idea as the breakthrough point,searches analyzes the school business cooperation extracurricular really to teach the base construction existence the subject matter,and unifies the market marketing specialized characteristic,proposed that the construction 'the benefit community' under the school business cooperation extracurricular really teaches the base related strategy.
出处
《改革与开放》
2011年第3X期161-162,共2页
Reform & Openning
基金
浙江省科技计划项目"以校外实训基地为依托培养营销类技能型人才的研究"(2009R30010)项目资助
关键词
IC理论
市场营销
校企合作
校外实训基地
The IC theory the market marketing the school business cooperation extracurricular really teaches base
