民办高校学生媒体接触渠道分析

本文针对大一新生和高三学生,对考生获取民办高校信息的渠道,通过互联网了解信息的主要方式以及学生对学校发放宣传资料和广告的态度等方面进行了实证研究,以了解消费者如何获取民办高校信息以及评价信息,为民办高校未来招生宣传的传播渠道组合提供参考。

In this paper,a freshman and high school seniors,college information on candidates for private channels of information through the Internet,the main way to understand the school and students for publicity and advertising materials and other aspects of the attitude of the empirical research to understand consumer How to obtain information and evaluation information private universities,private universities for the future combination of Enrollment channels of communication to provide information.