基于企业社会责任理念下的企业形象策划研究

随着环境趋势的不断变化,企业形象策划应进一步结合企业社会责任实践的创新力度,增强企业责任竞争实践创造性,提升其经济可行性,追求社会环境效益和经济效益的统一。

along with the environment tendency's unceasing change, the enterprise image plan should further unify the enterprise community responsibility practice innovation dynamics, the enhancement enterprise responsibility competition practice creativity, promotes its economical feasibility, the pursue social environment benefit and the economic efficiency unification.