摘要
随着3G网络的出现,移动商务模式出现了快速的增长,由1G时代的通信模式到3G时代的移动网络广告模式以及移动工作支持服务模式等,移动商务模式总是在不断的发展和创新当中,本文主要从长期和短期两个角度来分析移动商务模式创新的动因分析,长期技术进步是移动商务模式创新的根本动力,短期来看用户的持续增长的需求和运营商追求利润的动力都促销了移动商务模式的创新。
along with the 3G network's appearance, the motion commerce pattern presented the fast growth, from the 1G time's correspondence pattern to the 3G time's motion network advertisement pattern as well as the motion work support service pattern and so on, the motion commerce pattern always in the unceasing development and the innovation, this article mainly analyzes the motion commerce pattern innovation from long-term and the short-term two angles the agent analysis, the long-term technology advancement is moves the commercial pattern innovation the basic power, the short-term looked that the user the continually aggregate demand and the operator pursued the profit the power to promote sales the motion commerce pattern innovation.
出处
《改革与开放》
2011年第8X期94-95,共2页
Reform & Openning
关键词
移动商务模式
创新动因
技术进步
Motion commerce pattern innovation agent technology advancement