平安保险集团综合经营战略探析

中国平安保险集团作为我国领先的保险集团之一,目前已成为集保险、银行、投资为一身的综合性金融保险集团,其近几年来的飞速发展,已备受同行的关注。本文立足于平安保险集团二十多年的经营实践,首先分析了平安保险集团综合经营的战略措施,详细阐述了平安是如何成为以保险、银行和投资三大业务为支柱的全方位综合经营的金融集团。其次归纳出了平安在综合经营中的成功经验。最后分析了平安保险集团在综合经营中的问题所在,并提出相应的改进意见。希望本文能够对中国平安和其他保险公司的发展提供一些帮助和参考。

Ping An as approved by the first national comprehensive financial insurance pilot enterprise,obtained a rapid development in recent years.This paper is based on twenty years of Ping An' s business practice,the strategy of comprehensive management measures,explained how to become the insurance,banking and investment business for the three pillars of the full range of integrated financial management Group.By analyzing the comprehensive management practice in the typical case,this paper summed up?the successful experience and failures of Ping An,figures out?the improvements of Ping An.And hope to give some help to other insurance companies.