我国企业海外并购定价问题及对策建议

Issues of Overseas Merger and Acquisition of Chinese Enterprises and Its Countermeasures

在经济全球化背景下,全球跨国并购迅猛发展,我国企业也加快了海外并购的步伐。我国企业在实施海外并购中屡屡碰壁,原因是在海外并购定价中存在价值评估不够准确、溢价水平不甚合理、定价谈判策略缺失等。提出了根据战略需求、确定价值评估方法,利用协同效应、合理确定溢价水平,建立专业团队、提升定价谈判谋略的对策建议。

Under the background of economic globalization, the cross-border merger and acquisition has developed rapidly, and Chinese enterprises also accelerated the pace. Chinese enterprises got great difficulties in overseas merger and acquisition, the reason is that the value assessment is not accurate, the premium level is not reasonable, and the pricing negotiation strategy is lack. At last, this paper puts forward countermeasures to determine value assessment method according to strategic demand, confirm reliable premium level by synergistic effect, and raise pricing negotiation strategy by establishing professional teams.