比较法在国别化商务汉语教材中的应用

Comparative Approach:Application in the Development Of Country-Specific Business Chinese Teaching Materials

比较法有两个层面的意思,首先是指汉语教材的课文及练习要涵盖汉语和英语的语言文化比较,其次是汉语和学生母语的比较,强调教材的国别性、亲近性和可接受性。基于比较法的商务汉语教材编写应该遵循以下六个原则(取首个字母成为COCA COLA):主题选择要文化比较领先(Cultural Comparison)、文化主题尽量涉及学生熟悉的母语文化(Own Culture)、课堂活动和课后练习强调交际性(Communicative)、难度适中(Acceptable difficulty)、提供真实的商务案例和具体操作(Business Cases and Operation)和中外语言比较分析(Linguistic Analysis)。

Comparative Approach has two implications： First, the text contents of Chinese textbooks and exercises will cover both the Chinese and English cultures. Second, the comparison of Chinese and the host country＇ s native languages, emphasizing on the localization, friendliness and acceptability. A Busi- ness Chinese Textbook based on Comparative Approach is suggested to follow the six rules （ abbreviated as COCA COLA） ： Topics on Cultural Comparison, contents on the host country＇ s Own Culture, Commu- nication-oriented Class Teaching with Acceptable difficulty, Real Business Cases and Operations are of- fered, and a Linguistic Analysis on the similarity and difference of two languages is provided.