宁波旅游产业国际化发展对策研究

Strategies for Ningbo Tourist Industry Going Global

旅游配套设施国际化程度不高、旅游产品缺乏国际吸引力、旅游品牌国际形象不鲜明、服务质量与国际标准不匹配是制约宁波旅游产业国际化发展主要因素。参照国际著名滨海旅游胜地,认为:打造国际化旅游配套设施,改善旅游交通状况,完善城市多语标识系统;构建具有地方特色和国际吸引力的旅游产品体系;采取国际化旅游营销手段;培养国际化旅游人才,提高旅游服务国际化水平等是宁波旅游产业国际化发展基本路径。

The barriers for Ningbo tourist industry going global include the low internationalization of supporting facilities, tourist products ＆ brands and service quality. To solve these problems, the paper puts forward some relevant suggestions： to build international tourism supporting facilities and improve the condition of tourist traffic; to perfect the urban multi-lingual marking system and build tourism products＇ system of rich local characteristics and international attraction, to adopt the methods of international tourism marketing and cultivate international tourism talents so as to improve the international level of tourism service.