消费热点可持续交替的政策匹配研究

Research on Policy Match of the Consumption Hot Spots Sustainable Alternation

在消费热点周期性发展的视角下,消费热点可持续交替具有热点周期内热度平稳、热力持久,热点交替契合消费结构升级趋势的特征。然而,政府投入并不能合理地匹配消费热点的周期性特征。为此,以生活消费老热点向享受发展型消费新热点过渡的后排浪式消费时期为例,设计一个由政府引导的消费热点退出、升级、交替的可持续交替路径,并分别根据新老热点不同的热点特征和阶段特征提出相应的适配政策:老热点消退阶段重需求管理,政府保障公平普惠;新热点萌发阶段重供给管理,政策激活市场效率。

Under the perspective of consumption hot spot periodic development, sustainable alternation of＇ consumption hot spots has the features of steady heat, durable heating, and hot spot alternation matching the upgrading trend of consumption structure. However, government investment can＇t match reasonably the periodic feature of consumption hot spots. Therefore, we take the post wave consumption period transforming from old life consumption hot spot to new enjoyment ＆ development consumption hot spot as an example, design a sustainable alternation path led by the government for exit, upgrade and alternation of consumption hot spots, and put forward matching policies according to the different hot spot features and stage features of new and old hot spots ： Focus on demand management and government guarantees fairness and common benefits during the extinction phase of old hot spots ; focus on supply management and make policies activate market efficiency during the budding phase of new hot spots.