博客共享性的传播心理学分析

Analysis of the Share in Blogs from a Communication Psychology Perspective

近年来个性化网络出版形式--博客蓬勃发展。博客体现出来一种共享性与公共性的传播精神。博客使用者在网上的公开写作,表现出"资讯共享"、"思想共享"与"情感共享"的精神;而博客阅读者发表的评论也体现出"提供更多资源"与"情感共鸣"的共享性。现从传播心理学的角度,以利他性行为理论工具,对博客的共享性产生原因、过程进行分析。

It is said that the blog is an individual publication without any barrier.Blogs embody a spirit of sharing and publicity.Bloggers are writing publicly on the internet and share information,ideas,and emotions with other people.When blog readers make comments,they share more resources and have the sympathetic response of the emotions.Therefore this paper explored the reasons and the process of the sharing behavior in blogs in Altruistic Behavior theory from a communication psychology perspective.