我国企业奥运营销路径的选择

The Analysis on Strategy of Olympic Marketing about Chinese Companies

"奥运营销"是当今世界上非常流行的营销手段,成为企业提升品牌竞争力的有效途径。面对即将来临的2008年北京奥运会,我国企业可谓是商机无限,但与国外企业同台竞争,怎样利用好奥运营销这一平台来实现企业的品牌飞跃?现就这一问题进行分析并提出企业在进行奥运营销时应当采取的策略。

'Olympic Marketing' is a very popular marketing strategy in the modern time.It's an effective way to make the brand of the company more famous.Faced with the Beijing Olympic Games in 2008,the Chinese companies will have many business opportunities to gain much.But how can they make good use of it to advance the brand competitive power? This paper is to analyze the problem and give some pieces of suggestion for the Chinese companies.