摘要
从合作原则的角度论述广告的翻译。广告的翻译应遵循数量准则、质量准则、关联准则和方式准则以达到译语与源语的等值。这样广告才能产生良好的市场效应。
The article deals with the application of cooperative principle to advertisement translation.It is necessary to translate advertisement according to quantity maxim,quality maxim,relation maxim and manner maxim.The translated advertisement may then attain as high a degree of equivalence to the original ones as possible,causing good market effect.
出处
《贵州工业大学学报（社会科学版）》
2008年第5期65-67,共3页
Journal of Guizhou University of Technology(Social Science Edition)
关键词
广告翻译
合作原则
市场效应
advertisement
translation
cooperative principle
market effect
