日用洗化吹塑容器的开发趋势探索

Explores the Development Tendency of Rigid Plastic Packaging

为把握日用洗化吹塑容器开发趋势,从新工艺推广应用、洗化企业推动、消费新需求三个方面展开分析,得出容器开发在技术上追求高亮、高透光的质感效果,推动模内贴标工艺,减轻克重;在洗化企业推动上使瓶型向强化识别、系列化、渠道专供方向发展;在消费新需求上关注容器的宜人性、体验性精神需求。

In order to grasp the trend of the home care personal care rigid plastic packaging development,itisanalyzed on the new process implementation of EBM ISBM, the brand owner＇s strategy and consumer＇s de-mand. Then it is concluded that the customer pursuit and expect to have the high glossy, high transparency pack-aging with premium feeling, IML（in mold labeling）, packaging weight reduction; the brand owner emphasizebrand identifiable, series category, definitely e-commerce channels; highlighted consumer demand with the spiritof agreeableness and practicable.