摘要
伴随一起真相迟到的枪击案,"新闻搭车"一词进入媒体和公众视野。"新闻搭车"是一种新闻的借机表达,也是一种舆情的借机搭车,其后果在增加了表达渠道的同时,也增加了舆论引导的难度:频出的舆论热点让引导应接不暇,跑偏的舆论话题干扰议题聚焦深入,舆论的众声喧哗让共识更难达成。这对舆论引导提出了新的要求:打捞沉没声音,避免舆情压抑;推动舆论共振,防止舆情停滞;构建公共领域,规避舆情误读。
The origin of ＂news lifting＂ is due to the local government＇s failure to immediately disclose the fact of Heilong^iang＇s May 2 Shooting, the press and the public took this incident to release voluminous irrelevant news. Then it explores, in the light of ＂news lifting＂, that chances for the press and the public to express their opinions, such expression has been indeed increased and difficulties of public sentiment guidance, as well bombarded with irrelevant topics and challenged by further probes into the centerpiece and the public＇s consensus about it. Finally it puts forward the new guiding strategies, fishing sphere. silent voice to avoid public opinion repression, promoting public debate and constructing public
出处
《编辑之友》
CSSCI
北大核心
2017年第4期54-57,共4页
Editorial Friend
关键词
新闻搭车
舆情搭车
引导困境
引导策略
news lifting
public sentiment lifting
difficulties of guiding
guiding strategy
