浅谈中国少数民族传统文化符号在视觉传达设计中的应用——以贵州省黔南布依族苗族自治州龙里县巴江平坡苗族农民画研究为例

A Discussion on the Application of Traditional Cultural Symbols of Chinese Minorities in Visual Communication Design,Research on Peasant Painting Taking an Example of Miao in Longli County and Buyi in South of Guizhou Province

中国少数民族传统文化作为我国宝贵的文化财富遗产,越来越受到人们的重视与保护。它对研究中国少数民族传统文化符号在视觉传达设计中的应用有着重要的参考和研究价值。文章从巴江平坡农民画的传承与创新出发,分析影响巴江平坡农民画视觉图案的形成因素,结合当地社会经济发展,挖掘当地少数民族文化价值,提出巴江平坡农民画在视觉传达设计中的应用发展策略,以此促进巴江平坡农民画在健康持续创新发展下实现多元化传播。

Chinese traditional culture has received more and more attention and protection as a valuable cultural heritage. It plays an important role in the study of traditional Chinese cultural symbols in visual communication design. This paper exploring from the inheritance and innovation of peasant painting in Bajiang Pingpo, analysing it＇ s factors of formation, combining with the local social and economic development, mining the value of local ethnic cultural, putting development strategy forward in the visual communication design of Bajiang Pingpo peasant painting. In order to promote the multiplex communication in a healthy and innovate way of Bajiang Pingpo peasant paintings.