百里杜鹃风景区花卉景观和花卉旅游产品规划探讨

Investigation on Planning of Flowers Landscape and Flower-themed Tourism Products in Bailidujuan Scenic Spot

指出了百里杜鹃拥有世界上独一无二的原始杜鹃花资源,以"花"闻名,具有良好的品牌优势。然而现有知名花卉景观的杜鹃花海,花期为每年3~5月,花期较长,无法满足市场需求,同时百里杜鹃内也没有形成知名的花卉旅游产品。针对百里杜鹃花卉景观和花卉旅游产品规划进行了探讨,运用SWOT分析法对其进行了优势分析、劣势分析、机遇分析和威胁分析,最后提出了相应的对策,以期提供参考。

Bailidujuan scenic spot,known as the ＂ flower＂,has the unique original rhododendron resources in the world.Meanwhile,it also has a good brand advantage.However,the existing well-known flower landscape-azalea flowers blooming in 3-5months each year,cannot meet the market demand because of its long flowering period.This article discussed the product planning in the view of Bailidujuan scenic spot＇s flower landscape and flowerthemed tourism.