基于自媒体的地方高校品牌形象塑造传播研究

The Study on the Shaping Brand Communication of Local Universities based on the We Media

地方高校要在激烈的竞争中取得优势,除了强化内涵发展、加强自身建设外,还要充分认识品牌形象塑造传播的迫切性,主动树立市场经济相关理念,积极借助自媒体传播优势,通过多种途径塑造并传播学校的品牌形象,有效提升社会声誉度,助推学校建设发展。

If local colleges and universities want to demonstrate their superiority in the fierce competition, in addition to intensifying the connotation development and strengthening self-construction, they should be fully aware of the urgency and positive role in building the brand image. By actively taking the advantage of We Media communication, shaping and spreading the brand image of a good school through various channels, Local colleges and universities can effectively enhance the reputation and promote their construction and development.