全球价值链新动向对我国体育用品业发展的启示

The New Trend of Global Value Chain and Its Implication to the Development of Sporting Goods Industry in China

以全球价值链理论为基础,分析我国体育用品业在全球价值链新动向下的现状及发展走向。认为:碎片化生产凸显的"技术溢出效应"和"互联网+"突破价值链传统演进路径是全球价值链实践的新动向;我国体育用品业应充分利用碎片化生产带来的"技术溢出效应"加速价值链升级,基于"互联网+"趋势加速产业融合,创新价值链升级模式。

Based on the theory of global value chain, the paper discusses the status quo and trend of the sporting goods industry in China. It reveals that the new trend of global value chain theory reveals to be ＂ technology spillover effect＂ and＂ Internet ＋ ＂ , highlighted by fragmented production, which has broken through the traditional value chain evolution path. It points out that sporting goods industry in our country should take advantage of the technology spillover effect brought by production fragmentation to speed up the value chain upgrade, accelerate the industry integration and innovate the new model of value chain upgrading in accordance with the Internet ＋ trend.