标志设计在服装品牌设计中的价值体现

Value Embodiment of Logo Design in the Clothing Brand Design

阐述了品牌标志的概念以及表达形式,介绍了品牌标志设计应掌握简洁明了、有美感、满足适用性与扩展性的3个设计原则,以及品牌标志运用于服装品牌中应具备识别性、视觉冲击力及深刻内涵3个设计方法,品牌标志设计对服装品牌的影响涵盖了文化价值、信誉价值以及经济价值3个方面。本文为塑造一个成功的品牌标志和服装品牌提供参考。

This paper expounds the concept and expression form of the brand logo, introduces the three design principles of the brand logo design, which is simple and concise, beautiful, and satisfying the applicability and expansibility, as well as three design methods that the brand logo should have the recognition and visual impact strength and profound connotation when it was be used in clothing brand. Brand logo design covers the cultural value, reputation value and economic value on the impact of clothing brand. This article provides a reference for shaping a successful brand logo and clothing brand.