基于旅游涉入的深度休闲者旅游体验研究——以户外运动旅游者为例

Study on Tourist Experience of Outdoor Tourism Based on Involvement Theory:Taking Outdoor Tourism for an Example

以户外运动旅游者为例,基于涉入理论对深度休闲者的旅游体验进行分析。研究发现:户外运动旅游者体验可以划分为游览体验、社交体验、畅爽体验、情感体验4个维度,旅游涉入包括吸引力、中心性、自我表现3个维度。研究结果表明:旅游涉入各维度与旅游体验各维度具有显著的正相关关系。回归分析结果显示:旅游涉入中仅有自我表现与旅游体验各维度有显著因果关系,吸引力与游览体验、社交体验、情感体验有显著因果关系,中心性与社交体验、畅爽体验有显著因果关系。

This study takes outdoor tourism for example to analyzes serious leisure participants ＇tourism experiences based on the involvement theory. Result confirmed that the tourist experience of outdoor tourism is composed of 4 components,namely sightseeing experience,social experience,flow experience and emotional experience. Tourist involvement is composed of 3 components,namely attraction,centrality and self-expression. Tourist involvement and tourist experience have positive correlation. Regression analysis results showed that only self-expression has positive influence on allthe components in tourism experience. Attraction has positive influence on sightseeing experience,social experience and emotional experience. Centrality has positive influence on social experience and flow experience.