图书馆“微”阅读推广服务碎片化特征及其应对研究

Research on the Fragmentation Characteristics and Its Countermeasures of “Micro” Reading Promotion Service in Libraries

从信息来源、阅读内容、推广主体三方面解读"微"阅读推广服务的碎片化特征,指出"微"时代对图书馆阅读推广服务发展的影响,从阅读主体、服务方式、服务内容三个角度阐述图书馆适应"微"阅读推广服务的必要性,从构建阅读平台、提炼信息内容、探索服务方式和打造专业团队四个层面来构建图书馆适应"微"阅读推广服务碎片化特征的发展策略。

The paper elaborates the fragmentation characteristics of micro reading from the source of information, reading content and main bodies of extension and it points out micro era＇s influence on the development of library reading promotion service. This paper illustrates the necessity of library＇s adaption of micro reading from the three aspects of main body, service mode and service content and the construction of the development strategy of adapting the micro reading promotion service fragmentation from the four aspects of constructing reading platform, refining information content, exploring ways of service and building a professional team.