议题互动、舆论生成与舆论偏向——新媒体时代传统媒体舆论引导力的重建

Issue Interaction,the Formation and Deviation of Pubic Opinion:Reconstruction Traditional Media's Leadership of Public Opinion in the New Media Age

新媒体与传统媒体之间的议题互动拓展了言论表达空间,从而改变了舆论生成的语境。但这种互动出现了情绪化和框架固化两种现象,并导致舆论偏向。避免舆论偏向,关键在于以专业性重建传统媒体的舆论引导力,以公共理性的要求对新媒体发起的议题进行报道,以发挥传统媒体的议题纠偏作用。

In recent years,the interaction between the new media and the traditional media has expanded the space of expression,which has changed the context of the public opinion. However,there are the emotional mobilization and the solidification of the media frame in the course of the interaction,which have caused the deviation of public opinion. The key measure is to enhance the professional skills of the traditional media so that the issues initiated by the new media should be followed closely by the traditional media according to the requirements of public rationality.