“一带一路”下印度跨境电商市场与中国的机遇

The Opportunity for China and India Cross-border E-commerce Market under "The Belt and Road" Strategy

随着跨境电子商务在全球范围内蔓延,印度跨境电子商务市场异军突起。印度市场表现出一些显著特征,包括潜力大、增长快、移动趋势突出、偏好工作时间段购物与货到付款支付方式。中国提出了"一带一路"战略,印度对此态度不明朗,但又无法忽视其吸引力。在此背景下,印度跨境电子商务市场为中国提供了巨大的机遇,包括地理优势、产业优势、政策优势与企业优势。中国及中国企业需要重视并加快对印度跨境电子商务市场的开发步伐,避免错失发展机遇。

With the spread of the cross-border e-commerce in the global scope, India cross-bor- der e-commerce market is a new rising force. India market showed some significant characteristics, including great potentialities, fast growth, great mobile trend, preferring to shop in work time and good to the payment. After China proposed the ＂One Belt and One Road＂ strategy, India＇s attitude is not clear. But India cannot ignore its attractive force. In this context, the cross-border e-com- merce market in India provides a great opportunity for China, including geographical advantage, in- dustrial advantage, policy advantage and enterprise advantage. China and Chinese enterprises need to pay attention to the development of the cross-border e-commerce market in India, and also acceler- ate their own so as to avoid missed opportunities for development.