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网络“众筹”:现代体育发展新模式

Network "Crowdfunding":A new nodel of modern sports development
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摘要 "众筹"是一种以互联网为平台的新型融资模式。在商业和金融领域得到了飞速发展。近年来,随着"众筹"的逐步成熟,开始拓展到包括体育在内的诸多领域。为现代体育的发展带来了新的机遇和挑战。分析当前体育发展中的"众筹"模式,总结相关经验,有助于体育"众筹"发展抓住机遇,规避风险。 "Crowdfunding" is a kind of new financing mode with internet as platform. In the commercial and financial areas have been rapid development. In recent years, with the "Crowdfunding" gradually mature, began to expand to include sports, including many areas. For the development of modem sports has brought new opportunities and challenges. It is helpful to analyze the current "Crowdfunding" mode of sports development and summarize the relevant experience, which is helpful to the development of sports "Crowdfunding"-and seize the opportunity to avoid risks.
作者 刘李一
出处 《湖北师范学院学报(哲学社会科学版)》 2017年第2期77-81,共5页 Journal of Hubei Normal University(Philosophy and Social Science)
关键词 网络众筹 体育发展 机遇 挑战 network "crowdfunding" sports development opportunity challenge
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