互联网+与新常态下襄阳城市品牌建设策略

The Strategy of Brand Construction of Xiangyang City under the Background of Internet plus Initiative and the New Normal

文章提出互联网+环境下的网络全民普及和当前经济发展的新常态是地方城市品牌建设的新机遇,在具备较好的历史和现状基础、明确城市发展定位的前提下,襄阳城市品牌建设在新环境下可借助一系列新的举措高效率地进行。

This paper presents that it is a new opportunity for the local city brand building under thebackground of Internet plus Initiative and the New Normal. On the premise of good history and status quofoundation and clear city development orientation, Xiangyang city brand building can achieve great efficiencyby means of a series of new initiatives in the new environment.