移情论与电影海报艺术审美的生发

On Development of Empathy Theory and Art of Movie Poster

审美活动是审美主体在审美观照中将审美对象人格化的过程,也可以说是客观化的自我享受过程。本文试图以西方美学中的"移情说"理论为依据,以国外优秀的电影海报作品为例,分析欣赏者的审美心理与欣赏对象——海报之间的关系,探究移情论对电影海报艺术审美生发的作用,从而使得艺术作品的审美有理可依,也试图促使审美主体在电影海报作品欣赏中能与作品融为一体,体验到高度的审美愉悦。

Aesthetic activity is the personification of the object by the subject through aesthetic contemplation, or objectification of enjoyment. The paper analyzes the relationship between aesthetic psychology of the subjects and objects, namely posters, and explores the effect of empathy theory on movie poster art with outstanding overseas movie posters based on empathy theory from western aesthetic, so as to offer a rational basis for aesthetic activity of art and try to promote the integration of the subject and artwork through poster appreciation and experience aesthetic pleasure.