三重效用叠加的中国高铁品牌国际化发展模式及启示

The Development Model and Enlightenment of Brand Internationalization of China's High-Speed Railway from the Perspective of Multiplying Triple Effects

"中国高铁"成为世界知名品牌标志着中国高端制造业正逐渐成长。通过创新形成的高铁自主技术体系对高铁品牌国际化可产生持续的竞争优势和法律支撑效用;通过国内本土的大规模应用产生的积极示范效用,提升了高铁品牌国际化过程中的美誉度和知名度;通过开展国家营销增加了中国高铁的广告和信用背书效用。中国高铁品牌的国际化发展模式启示我们:政府应重视制造业国际品牌的培育,关注创新制度、创新平台和创新技术产业转化建设,重视国家营销的作用和国内本土市场的利用。

It marks the development of China＇s high-end manufacturing industry that China＇s High- Speed Railway（HSR） has become a world famous brand. HSR created an independent technology system through innovation, and acquired a sustainable competitive advantage and legal supports the large scale domestic application produced a positive demonstration effect, and enhanced the reputation in internationalization; the national marketing increased the advertising credibility and the credit. The enlightenment of the brand international development model of HSR is that the government needs to pay close attention to the nurturing of global brands in manufacturing industry, the construction of the institution, platform and the technology transformation for innovation, and the role of national market- ing and the use of domestic market.