公共事件维权后的公众易碎心理与传媒疏导——以南昌“象湖事件”为例

Mass' s fragile psychology after public events and media guidance: a case study on “Xianghu Event”

风险社会下公众对社会的共同理解被迅速解构,公共事件后的社会整合能力在公众的习惯性不信任渗透下也逐渐弱化。公众维权后的心理则呈现易碎性,这种易碎心理是否得到有效疏导,成为能否治愈公共事件"后遗症"的重要因素。以"象湖事件"为例,通过对象湖居民的实地调研访谈并辅以质化研究分析,认为公共事件维权后,在信息失衡、社区传播"内卷化"以及新媒体平台工具化的作用下,公众心理将会长期处于一种敏感且易碎的状态。基于此,提出以新媒体与分时发布为技术手段,以媒介素养为人文关怀的传媒疏导路径。

A common understanding of society is rapidly deconstructed in a risk society. The social integration ability after the public event is gradually weakened with the tendency of the habitual mistrust. The mass’s psychology is fragile after the public events. The fact that the fragile mentality can be effectively mediated is the key to curing the sequela of public events. Taking“Xianghu Event”for example,based on the field interview with residents of Xiang-hu,we come to the conclusion that the mass’s psychology will be sensitive and fragile in a long term under the in-formation imbalance,community communication involution,viewing new media as tools to achieve their purposes. This paper attempts to provide some proper means as media guidance through new media with media quality and hu-manity concern.