关于当前文化产业发展转型方向的思考

Thinking over the Transformation Orientation of Current Cultural Industrial Development

在"互联网+"数字化技术引领和社会主流价值观传播背景下,担当经济发展新引擎新动能的文化产业,"十三五"时期其转型聚焦于在国家政策引导和立法促进下健全产业发展体系。数字化升级、多元化运营、充分践行"文化例外"原则、不断参与国际分工协作并迈入价值链高端、传播社会主流价值观,成为文化产业发展体系健全的表征,也是文化产业发展成熟趋向发达阶段的逻辑起点。

Guided by internet ＋ digital technology, and in the spreading of social mainstream values, as the new engine and energy of economic development, cultural industry focuses the complete industrial system development in national policy guidance and legislation promotion. Digital upgrade, plural operation, sufficiently practicing cultural exception, and continually participating international division and labor so as to step onto value chain high -end, and spreading social mainstream values become a symbol of complete industrial development system, and also a logic starting point for cultural industry to advance the developed phase.