基于计划行为理论大学生环境友好行为意向研究

On Environmental Friendly Behavior Intention for College Students Based on A Perspective of Planned Behavior Theory

环境保护在世界各地透过各种管道已推广一段时间,然而仍有不少地方对于环境保护充满好奇及怀疑,大多停留于宣传口号上。本研究以计划行为理论为架构,探讨大学生环境保护态度、环境保护主观规范、环境保护知觉行为控制对环境友好行为意向的影响。结果发现大学生行为态度、行为知觉、行为控制对环境友好行为意向有显著影响,而大学生环境保护主观规范对环境友好行为意向不具显著的影响,分析其原因可能是大学生处于叛逆青年期,自我意识高,有自己的主见。

The concept of green building has been extended for a period of time all over the world. However, there still exist curiosity and skepticism. With Theory of Planned Behavior as the framework,this study investigates influences of college students ＂attitude toward Environmental friendly intentions, subjective norms of environmental protection and perceived behavioral control of environmental protection on the intention to participate in environmental friendly intentions. Results show that college students＇attitude toward environmental protection and the perceived behavioral control of environmental protection significantly influence the intention to participate in the environmental protection, but＂ subjective norms son is probably that college students are at viewpoints. Of environmental protection＂ doesn＇t the rebellious stage and have high have significant influence. The reaself consciousness and independent