原版与本土商务英语教材综合比较研究——以《新编剑桥商务英语》和《新编实用商务英语》为例

A Comparative Study of Original and Local Business English Textbooks Taking “New Edition of Business English in Cambridge” and “New Practical Business English” as Examples

随着我国改革开放政策的深入,双语教学在高校的推广是时代的选择和国际化发展的必由之路。但是商务英语教材的选择又是双语教学成功的关键,《新编剑桥商务英语》和《新编实用商务英语》作为当下较经典的原版和本土商务英语教材有各自的特点和不足,通过在高校发放大量问卷和对授课教师进行访谈的形式,比较两套商务英语教材的现实情况和问题,为商务英语教材选择和使用提供参考。

With the deepening of the reform and opening-up policy, the popularization of bilingual teaching in colleges and universities is the only choice of the times and the international development. However, the choice of business English textbooks is the key to the success of bilingual teaching. The new edition of Cambridge Busi- ness English and the New Practical Business English have their own characteristics and shortcomings as the clas- sic original and local business English textbooks. A large number of questionnaires and interviews with teachers in the form of comparison of two sets of business English textbooks and the reality of the situation for the selec- tion and use of business English textbooks provide a reference.