摘要
本文根据淘宝在线订购卖家服务市场的数据,以电商生态系统的"寄生种群"即卖家服务商为研究对象,分析大淘宝电商生态系统的进化特征。研究表明,在线订购类卖家服务商发展迅速,种群规模不断增长,开始占据更多的生态位空间。卖家服务产品数量呈现周期性波动特征,移动电商将催生新的卖家服务。未来应挖掘淘宝生态系统中未被发现的细分市场,进行差异化服务创新,布局移动电商,拓展新的生态位空间。
According to Taobao online sellers＇ market data, the paper analyzes the evolution characteristic of the large Taobao electricity business ecosystem. The results show that online ordering seller service has developed rapidly and began to occupy more niche space with the growing population size. The number of product for sellers fluctuates periodically. Mobile electricity business will create new service for sellers. In the future, the new mar- ket segment should be found by providing different service and developing new niche space.
出处
《江苏商论》
2017年第3期17-21,共5页
Jiangsu Commercial Forum
基金
国家自然科学基金青年项目资助(71203063)
"创意产业融入制造环节的共生演化机制研究"
华东理工大学中央高校基本科研业务费专项基金资助
关键词
电商生态系统
卖家服务商
淘宝平台
进化特征
electricity business ecosystem
seller servicer
Taobao platform
evolution characteristic
