新媒体微信公众平台建设及运营策略研究

Research on Construction and Operation Strategy of New Media WeChat Public Platform

新媒体微信公众平台在移动互联网上的应用蓬勃发展,对社会各方面的影响越来越深。文中研究了微信公众平台的发展、建设和运营,参考新媒体大数据平台清博指数对教育、企业、媒体等领域影响力大的微信公众号进行了分析,给出了微信公众号的发展历史、选择、建设、运营策略。

The booming of new media WeChat public platform in mobile internet affects every aspects of the society more and more deeply. This paper studies the development, construction and operation of WeChat public platform. With the analysis on the influential WeChat public numbers in education, enterprise, media and other fields based on the new media big data platform called Qingbo index, the paper states the development history, option, construction and operation strategies of WeChat public number.