游客感知视角的城市旅游交通便捷度研究——以六大入境热点旅游城市为例

Urban Tourism Traffic Convenience on Tourists' Perception——A Case Study of China Six Hot Inbound Tourist Cities

基于旅游者感知视角,通过半结构式市场调查,以我国六大入境旅游热点城市为切入点,借助旅游者感知评价模型,从外部交通、内部交通以及景区交通等三重视角,对京、沪、广、蓉、西安、昆明等6个城市的交通便捷度进行分析。结果表明:1入境旅游者出游决策受交通因素影响显著,其中外部交通对旅游目的地决策具有显著影响,而内部交通和景区交通对入境旅游体验满意度具有影响显著;2城市外部旅游交通便捷度呈现出明显的区域经济导向性;3城市内部交通便捷度受景点布局、资源类型、交通工具、交通线路以及景区内部交通等多个因素协同影响,总体表现出东部口岸城市优于西部内陆城市的格局。

Based on the model of tourists＇ perception evaluation,and through semi-structured market survey,the research takes China＇s six major tourism hot cities as the breakthrough point, and the urban tourism traffic convenience degree were analyzed from the perspective of external transport and internal transport. From the results it could be seen that： （1） The tourism transportation has a significant impact on inbound tourism travel decision,and the external traffic effect the tourist destination choice significantly,the internal traffic impact on the inbound tourists＇ satisfaction significantly; （2）The external traffic modes are mainly by air,and the convenient degree shows a regional economic orientation; （3）The internal traffic convenient performance has a synergistic effect of multiple factors, and the overall performance shows that the eastern port city is better than the western inland city.