基于网络文本的韩国济州岛旅游吸引力研究

Study on Tourism Attraction of South Korea Jeju on Web Text

通过收集整理携程网旗下专业旅行分享平台——驴评网中随机抽取的100篇中国大陆游客赴韩国济州岛旅行的网络游记,形成网络文本。利用ROST Content Mining软件,提取文本中济州岛形象的高频词,形成济州岛游客感知语义网络;运用内容分析法,构建济州岛旅游吸引力的属性分类标准,探索旅游吸引力影响因子;应用旅游吸引力值模型,分析济州岛的旅游吸引力影响因素强弱,厘清韩国济州岛海岛旅游发展模式,为中国提升海岛旅游吸引力、有效开发规划海岛旅游提供参考。

There is a saying＇No attraction, No tourism＇. Tourism attraction is one of the factors to affect the speed of regional tourism industries development. At the same time it is also one of the focuses of tourism development and planning. Through the research on tourism attraction impact factors, it has important significance for promoting the development of island tourism and enhancing the competitiveness of the island tourism. While the ＂Internet plus＂ and ＂wisdom tourism＂ and other words became hotter, network and the development of modern tourism and tourist activities are increasing closely. With the help of tourists＇ travel notes online, people can learn that the travel notes have more objectively reflected their cognitive and feelings to the tourism destinations, and they provide references for the potential tourists. The travel notes also give a feasible data source for the study of tourism destination attraction. Through the collections and collations of the professional travel sharing platform-Ctrip＇s Lvping network, the author selected 100 travel network that Chinese mainland tourists travel to South Korea Jeju Island randomly,and made web texts through them. Using Rost Content Mining software , the author extracted high-frequency words in the image of Jeju Island, and constituted them to tourist perception semantic network. By using content analysis method, the paper constructed Jeju tourism attractive attribute classification standard to explore the tourism attraction factors. Using tourism attraction value model, the paper analyzed the influencing strength of tourist attraction factors of Jeju Island. Through analyzing South Korea Jeju Island tourism development model, it set a good example for the island tourism development in our country. In this study, the author used a variety of quantitative methods and analysis from three aspects to enhance the attractiveness of island tourism in China, to develop the tourism resources reasonably, to protect the ecological environment of the islands; to improve the basic facilities construction, to study individual-coopera- tion pattern of Jeju , to weaken the development of homogenization; to cultivate of high-quality tourism personnel, and to establish friendly tourism community.