煤炭企业实施精细化营销管理的思考

Consideration on coal enterprises to implement refined marketing management

分析了煤炭企业实施精细化营销管理的重要性,并针对如何在激烈的市场竞争中以市场为导向实施精细化营销,抢占目标市场份额,提高竞争实力和企业效益做出阐述,并提出了具体建议及实施方法。

The paper analyzed the importance of the refined marketing implemented by the coal enterprises.And according to how to implement the refined marketing based on the market as the guide in the intensive market competition,the paper had a statement on the objected market share seized and the improvement of the competition strength and the enterprise benefit and also provided the certain proposals and implemented method.