摘要
目的了解我国网民对网上药店的态度,分析网上药店发展现状及存在问题,为网上药店发展提出可行性建议。方法运用问卷调查法对我国网民进行了随机调查。运用Excel对调查表进行统计分析。结果网上药店存在一些问题,不利于其发展的因素很多,但网上药店也有一定优势且市场潜力巨大。结论网上药店应该加大宣传力度,加强网站建设,保障药品质量,提高物流配送能力和售后服务质量,可以与实体药店和医疗机构合作,寻求进一步发展的契机。
Objective To understand the attitude of Intemet users to online pharmacies, analyze the current situation and existing problems of online pharmacies, and put forward feasible suggestions for the development of online pharmacies. Methods Using the method of questionnaire survey, a random survey of Internet users in china. Statistical analysis was performed using Excel. Results Online pharmacies have certain advantages and great market potential. Conclusion Online pharmacies should intensify propaganda, strengthen the construction site, ensure the quality of drugs, improve the ability of logistics distribution service quality and customer service, can cooperate with physical pharmacy and medical institutions, to seek further development opportunity.
出处
《中国卫生标准管理》
2017年第6期15-17,共3页
China Health Standard Management
关键词
网民
网上药店
态度
调查分析
interuet users
online pharmacy
attitude
investigation and analysis
