电子商务营销策略的分析与探讨

Analysis and discussion on marketing strategies of E-commerce

淘宝网作为目前亚洲最大,中国领先的个人电子商务交易平台,汇集了超百万家的网店,要想在网店的红海里分一杯羹,开展有效的营销显得尤为重要。文章针对淘宝卖家网店营销策略进行分析,找出问题,提出对策。

Taobao as the Asia＇s largest and China＇s leading personal e-commerce trading platform, bringing together more than one million shops. It is particularly important to carry out effective marketing to share in the Red Sea. In this paper, Taobao sellers＇ marketing strategies were analyzed to find out the problems and put forward countermeasures.