汽车销售企业电子商务现状及应对策略研究

Research on the current situation and coping strategies of E-commerce in automobile sales enterprises

相比传统营销模式,汽车电子商务有着极大的优越性,但由于我国汽车市场与电子商务发展起步较晚,仍存在诸多问题。围绕汽车电子商务发展趋势,文章从5个方面提出了汽车销售企业开展电子商务的应对策略。

Compared with the traditional marketing model, automobile E-commerce has its great superiority. But because of a late start of the domestic automobile market and e-commerce, there are still many problems. Centered on the development tendency of automobile E-commerce, this article puts forward the coping strategies of the E-commerce for the automobile sales company from five aspects,