数字媒体环境下动漫形象的传播策略研究——以内蒙古地区少数民族动漫为例

Research on communication strategies of animation images in the digital media environment:a case study of minority animation in Inner Mongolia

近年来,内蒙古地区动漫产业在发展中以民族文化为根基,塑造了一批优秀的动漫形象,促进了内蒙古地区动漫产业的快速发展。随着数字媒体的出现和发展,动漫形象的传播渠道发生了重要的变化,内蒙古动漫借助于数字媒体促进动漫形象传播,能够推动内蒙古动漫的进一步发展。

In recent years, the animation industry in Inner Mongolia has created a number of outstanding animation images in its development based on the national culture, which promotes its rapid development. With the advent of digital media and development, great changes have taken place in the communication channels of animation images. Inner Mongolia animation promotes the animation images with the help of digital medias to fasten the further development of Inner Mongolia animation industry.