碎片化阅读时代高校图书馆服务创新研究

Research on the Service Innovation of University Library in an Era of Fragmented Reading

碎片化阅读为高校图书馆服务带来新契机,如服务范围拓宽、角色定位更加精准等,同时也带来对碎片化阅读效果难以把控、容易出现用户群体结构问题等新挑战。高校图书馆应对碎片化阅读应从以下方面进行创新:(1)服务理念的创新。树立Outside-in与Insideout协调发展理念,突出移动阅读、主动服务、泛在共享。(2)服务方式的创新。用新技术引领信息服务,优化碎片化阅读的内外部载体环境,利用社交媒体分析碎片化信息需求。(3)服务内容的创新。开展MOOC专题服务,构建"碎片式知识体系"。(4)服务质量评价体系的创新。

Fragmented reading brings new opportunities and challenges to library services in universities, for instance, a wider range of service and the need for a more accurate role definition. Facing the problem of unpredictability and unquantifiability in reading results, as well as the challenge of identifying user group structure, university libraries should innovate from the following aspects： （1） Innovation of service concept： establish a dynamic development model of ＂Outside-in＂ and ＂Inside-out＂, accentuate mobile reading, proactive reading, and ubiquitous sharing; （2） Innovation of service model： enforce guiding role of new technologies in information services, optimize the internal and external carriers and environment of fragmented reading, utilize social media to analyze the demand of fragmented information; （3） Innovation of service content： deploy MOOC services, construct a ＂fragmentary knowledge system＂; and （4） Innovation of service qualify feedback system.