聂家庄泥塑传统工艺品包装设计及其市场化研究

Product Packaging Design and Market Research Based on Niejiazhuang Folk Craft Clay Sculpture

和其他传统工艺品一样,聂家庄泥塑市场化也处于低迷的现状,尽管对于聂家庄泥塑的发展与保护相关或者类似的研究成果很丰富。本文着重分析少有探讨但非常重要的两点内容:第一,聂家庄传统泥塑产品包装研究,为探索聂家庄泥塑的创新方向奠定基础;第二,基于聂家庄泥塑本身特色为基础的市场化研究。通过民俗旅游的开发打造地方知名旅游品牌,通过包装将聂家庄泥塑推向范围更广的市场,实现双管齐下的发展模式,扩大聂家庄泥塑的生存与发展空间。

Although the research achievement on the development and protection of Niejiazhuang clay sculpture is abundant, Nieji- azhuang clay sculpture＇s market strategies and packaging design still in the doldrums situation as well as the other traditional crafts. This paper focuses on the analysis of two rare but extremely important content： Firstly, research on product packaging of Niejiazhuang tradition- al clay sculpture in order to lay the foundation for the direction of innovation on the Niejiazhuang clay sculpture; Secondly, research on the development of market strategies which based on Niejiazhuang clay sculpture＇s special characteristics. Through the development of folk culture tourism to create local famous tourism brand and by the product packaging make Niejiazhuang clay sculpture to the broader mar- ket, implementation the development mode of work along with both lines to expand the space of survival and development of Niejiazhuang clay sculpture.