电子商务环境下的农家乐供应链管理研究——以广州从化地区为例

Reseach on the Supply Chain Management of the Farmhouse Tourism in the context of E-commerce: A Case Study of Conghua District,Guangzhou City

电子商务环境下,供应链管理在农家乐发展中的重要性日益凸显,如何做好供应链管理,让农家乐更适应电子商务的发展是亟待解决的问题。本文以广州市从化地区为例,通过分析现有的以旅行社为核心企业的农家乐供应链存在的问题以及产生这些问题的原因,提出适时地优化原有的供应链结构,建立以在线旅游服务商为核心的农家乐供应链管理模式等对策,以让农家乐旅游在旅游市场上更有竞争力。

In the context of E - commerce, the supply chain management becomes more and more prominent in the development of the farmhouse tourism. How to complete the supply chain management is a problem that should be solved urgently for the farmhouse tourism to adapt to the development of E - commerce. This article analyzes the problems existing in the supply chain of the farmhouse tourism with travel agencies as the core enterprises in Cong- hua District of Guangzhou city and finds out the reasons of these problems, and then puts forth personal viewpoints and suggestions, such as optimizing the originai supply chain structure in time, and establishing the online travel service as the core of the supply chain management to make the farmhouse tourism more competitive in the tourism market.