打造石化销售企业全员微商新模式的探索

Exploration of New Mode of All-Staff Micro Business in Petrochemical Sales Enterprises

针对石化销售企业市场竞争日趋激烈和移动互联网电商冲击的新形势,通过分析移动互联网环境下的客户行为特征,结合石化销售企业的特点,提出以省级总店、地市级分店、加油站(个人)"三大商圈"和"全员营销"为基础,以微信为入口构建和应用两级架构三级微店的全员微商模式,通过"互联网+网点"、"互联网+创客"、"互联网+微店"的互联网加法,建设微商系统平台。平台设计为分布式组件SOA架构,通过标准API接口进行内部组件与外部系统集成。全员微商模式通过试运营,取得了实际效果。

According to the new situation,viz. the increasingly fierce market competition and the impact of the e-business on mobile internet,of petrochemical sales enterprises,through the analysis of customer behavior characteristics in mobile internet environment,combined with the characteristics of petrochemical sales enterprises,based on the ' three business circle' of provincial headquarters,municipal branch,oil station( personal) and ' all-staff marketing' mode,using We Chat as entrance,the 'all-staff micro business' mode with two levels of architecture and three levels of online stores is put forward. Constructing micro business platform through the ' Internet plus outlets ', ' Internet plus maker', ' Internet plus micro shop' methods is proposed. The platform is designed as an SOA architecture with distributed components, which integrates the internal components and the external system through the standard API interface. Through the trial operation,the all-staff micro business mode has achieved practical results,which can provide an exploration for the innovation and transformation of business of petrochemical sales enterprises.