基于信息共享策略的供应链定价决策模型比较研究

Comparative Study of Supply Chain Pricing Decision Model Based on Information Sharing Strategies

针对牛鞭效应带来供应链负面波动影响的问题,提出了基于信息共享策略的供应链定价决策模型。通过构建针对不同信息共享策略中零售集团和上游供应商的最优定价决策方案,比较分析了库存因素对供应商收益的影响,优化了最优定价决策模型,并给出了零售集团、供应商和联盟整体收益最大化下的信息成本的控制范围。文章结果表明,零售商和供应商决策者必须综合考虑共享需求信息成本和供应商的库存费用成本,才有依据进一步权衡不同信息共享措施的优劣,以实现"双赢"的供应链网络整体优化目标。

Aimed at the problem in negative swings in the supply chain with the bullwhip effect, this paper puts forward the pricing decision model of supply chain based on information sharing strategies. By building for retail group, and the upstream supplier’s olyptimal pricing decision scheme during different information sharing strategies, the impact of inventory on supplier returns is comparatively analyzed, the optimal pricing decision model is optimized, and gives the retail group, suppliers and alliance under the overall revenue maximization of information cost control. The results show that policy makers of retailers and suppliers must be taken into account the cost of sharing demand information and the cost of the supplier inventory costs, then have the basis to further weigh the merits of different information sharing measures to achieve ＂win-win＂ in the overall supply chain network optimization target.