乡村运营理念下的乡村发展模式构建探索

Exploration on the Rural Development Mode Construction under the Rural Operation

城乡二元结构体制的实施衍生出的"三农"问题长期制约了乡村的发展,乡村迫切需要寻找到一条适合自身发展的新道路。近年来,随着国家对乡村发展的日益关注,乡村迎来了重要发展机遇,但在实践中也产生了很多问题。笔者在此背景下,通过对"城市经营"、"城市运营"、"乡村经营"和"乡村旅游运营"等相对较新的概念和实践研究的基础上,提出"乡村运营"的理念,并探索了将其运用于乡村发展的模式构建。

The problem of 'Agriculture, Countryside and Peasant' derived from the implementation of the urban-rural dualistic structure system has restricted the development of the village for a long time, and the village urgently needs to find a new road suitable for its own development. In recent years, with the country's growing concern about rural development, the village ushered in an important development opportunity, but in practice also produced a lot of problems. On the basis of the relatively new concept and practice of 'city management', 'city operation', 'village management' and 'village tourism operation', the author puts forward the idea of 'village operation' and explores the mode construction of applying it to rural development.