AHP模糊综合评价法在项目化教学质量评价中的应用研究——以高职院校市场营销课程为例

Research and Application of AHP Fuzzy Comprehensive Evaluation Method in Project-Based Teaching Quality Evaluation——A Case Study of Marketing Course of Higher Vocational School

运用AHP模糊综合评价法的基本原理,以高职院校的市场营销课程为例,以项目化教学过程及其特点为基础,首先,设计该课程的项目化教学质量评价指标体系,并明确权重分配。其次,构建高职市场营销课程项目化教学质量模糊综合评价模型。最后,选择特定对象,将上述模型运用于高职市场营销课程项目化教学质量的实际评价工作中,并得到相应的评价结果,进一步改善评价方法并提升高职项目化教学法的实施效果。

This paper uses the basic principle of AHP fuzzy comprehensive evaluation method？ and take marketing course of higher vocational school as an example, based on the project -based teaching method and its characteristics.In this paper,first of all,project-based teaching quality evaluation index system of the marketing course is designed？ and the weight distribution is identified. Second？ project -based teaching quality fuzzy comprehensive evaluation model of the marketing course is constructed. Finally,the particu-lar object is chosen,and the model is used to evaluate the project -based teaching quality of the marketing course and the evaluation results are achieved. So it is meaningful to improve the evaluatifacilitate the implementation of the project teaching method.