基于可拓语义分析的文化创意产品设计方法研究

Study on cultural and creative product design method based on extension semantics analysis

针对文化创意产品设计过程中对文化内涵研究不足的问题,提出基于可拓语义分析的设计方法.首先分析蕴含的文化因子并提取出可以表征文化内涵意象的词汇,然后通过构建文化基元的可拓表征模型将文化语义与文化的关系进行量化,计算文化语义的设计空间,进行文化语义初步评价,利用图解思维将词汇语义转换为图解语义,并依据关联度函数和优度计算的评价模型进行图解语义集收敛,选取最优图解语义集,再次运用图解思维进行详细设计,最终将文化特征以语义符号的形式与产品造型相融合达到文化创意设计的目的.以夜郎文化为例进行设计,验证该方法的可行性.

A design method based on the extendable semantics analysis is proposed,which is aimed at some problems of the insufficient culture connotation study in the process of cultural and crea-tive product design.Firstly,the cultural factors that culture contained were analyzed and the im-age vocabulary which could represent cultural connotation was extracted,and then through the established extendable characterization model of the cultural elements,the relationship of cultural semantics and culture was quantified,cultural semantic design space was computed,cultural se-mantic preliminary evaluation was made,lexical semantics was converted to graphic semantics by using of the graphic thinking.On the basis of the evaluation model of correlation function and op-timal calculation,the convergence of graphical semantic sets was made,the optimal graphical se-mantic sets were selected,and the detailed design was made by using of graphic thinking again. Finally,the goal for cultural and creative product design was reached by integrating the cultural characteristics in the form of semantic symbol with the product modeling.Ye-lang culture was used as an instance to make the design,and the feasibility of this method was verified.