运用新媒体推进马克思主义大众化

To Apply New Media in Popularizing Marxism

不断推进马克思主义大众化是关系党和国家事业前途命运的重大课题。新媒体的发展及其应用对马克思主义大众化带来了空前的机遇和挑战。当今时代,掌控不了新媒体就掌握不了马克思主义大众化的方向。新媒体对推进马克思主义大众化带来了更新思想观念、拓展方法手段、提升效益效能等机遇和社会主义主流意识形态巩固的威胁、马克思主义话语权的消解、网络马克思主义大众化传播监管困难等挑战。要以马克思主义的立场观点方法为指导,不断深化对新媒体时代马克思主义大众化面临的机遇、挑战及其应对策略的认识与研究。

To promote the popularization of Marxism continuously is an important issue relating to the prospect and fate of the Party and the country. The development and application of new media brings unprecedented opportunities and challenges to the popularization of Marxism. Nowadays,if we cannot control the new media,we won＇t master the direction of popularizing Marxism. The new media brings to the popularization of Marxism opportunities such as updating ideas,expanding methods and improving benefits,and challenges such as threats to the mainstream ideology of socialism,deconstruction of Marxist discourse power,difficulties in supervision of online communication. We should,based on the standpoint,view and methodology of Marxism,deepen our understanding of and research in the opportunities and challenges faced by the popularization of Marxism as well as the corresponding countermeasures.